*sing* Under da sea

The resort collections for 2012 have been quite hilarious. It's like, okay we get it, it's summer so we should be at the beach but whaddya want me to do, wear scuba gear? Fuck yes say a dick-load of designers. 

Ursula. Clearly excited by resort 2012

The whole time I was shopping these images I had that crab Sebastian from The Little Mermaid singing Under The Sea stuck in my head.

 

Under the seeeeeea

Under the seeeeeeea

Under the sea something you and me under the sea

I'm certain those are the lyrics. Ariel would be proud. 

First up...McQ, the Alexander McQueen diffusion line

Alexander Wangs urban sporty swimwear awesomeness

And Stefano Pilati did rope printed skirts and anchor charms. You want these clothes? Well stay away from the buffet when your on that cruise ship yo. 

Fuck Me In The Ass

Above: Givenchy Spring 2011

Above: Celine Spring 2011

Resort or Spring or whatever you wanna call em collections are flying in and the mood is different, the approach is more considered than ever before.

I've been finding these pre-collections quite interesting to observe over the past few years and seeing how designers and brands are coping with having to design 2 extra collections per year. For the most part a lot of designers are taking it on with gusto.
A few years ago resort was just that. Resort. It was marine inspired, light cotton clothes that you could stuff into an overnight bag before jetting off to St Tropez in a pair of blue and white espadrilles. Fast-forward a few years and it's like, who the fuck goes to St Tropez? Valentino?
So now we've got designers such as Stella McCartney referring to Resort as Spring. The angle has changed and so have the clothes. And for a good reason. The clothes that are coming out for Spring and Fall are equally as good, if not better in some cases than the main collections. I say this because a lot of the conceptual bullshit (which I dearly love) is cut out and what you're left with is a clear message and clothes that people want to wear.
Go to Style.com and take a look at Celine and Givenchy. The clothes are beautiful (Celine in particular) and none of them are beach appropriate. Yay.

The only concerns I'm hearing about Spring and Fall collections are that designers may suffer from burn-out and customers are being given too many trends and ideas, leaving the market over-saturated with clothes.

I think in a few years Spring and Fall will either collapse and burn or it'll be just like Summer Winter with a full runway schedule.

On a different ntoe, how badly is Phoebe Philo caning the industry right now? She's had 4 collections and she's already got an it-bag and it-bags are dead.