2010s Fashion: Looking Back: YSL in the Noughties

Continuing my noughties decade recap I now bring you most of the last ten years of YSL ad campaigns. From Tom Fords commercially successful and typically sexy shoots through to Stefano Pilati's demure angle that is more in sync with the YSL spirit.

Above: Kim Peers models Ford's Spring 2001 debut. I always wanted that cigarette holder.

Above & below: Fall 2001, a hugely influential collection inspired by YSL's original 1976 gypsy collection but done mostly in black. The tooled leather belt, shoes, ruffled top and fringed scarf were all widely copied, re-booting boho chic and somehow managing to get Sienna Miller it-girl status. I also recall Mariah Carey sporting the laced ruffled top above.

Below: Spring 2002. I could be wrong but I'm sure this collection spawned the Mombasa bag. Comment if you know.

Above & below: Fall 2003, one of my favourite Ford collections and ad campaigns shot by Craig McDean. It's very Guy Bourdain

Below: Spring 2004, big hair, don't care

Below: Spring 2003, Christy Turlington pictured with the Nadja rose bag

Below: Fall 2004, Ford's final collection for YSL. The ads featured the stunning Gemma Ward. The collection was influenced by YSL's 1977 Chinese collection and jackets were featured with the pagoda shoulder. This was Ford's final collection for the house.

Below: Karen Elson gets all hot n bothered over Stefano Pilati's debut for YSL Spring/Summer 2005. Though the collection didn't get rave reviews it did spawn the trend for tulip shaped dresses, skirts and coats.

Below: The Muse bag, I'm not sure what year this is.

Below: Fall 2005, featuring Daria Werbowy. This collection kicked off the trend for platform shoes which have been a fashion staple ever since and if Alexander McQueen's Spring 2010 show is anything to go by, well the trend still has legs (I'm sorry I had to).

Below: Gisele shot by Inez & Vinoodh.

Below: Naomi Campbell in harem-esque pants

Below: Kate Moss shows the world a little coke habit will get you a long way. Pictured with the Muse 2 bag. After being filmed doing coke Kate was immediately dumped by Chanel & Burberry and quickly picked up by a slew of companies. I'm pretty sure I have a Vogue from this year where she was on like the first 20 pages, it was ridic.